Running call ads on Facebook helps businesses directly connect with potential customers by encouraging phone conversations. These ads feature a call button that users can tap to initiate a call, providing an immediate way to engage and convert leads. When setting up call ads, it's important to define your target audience clearly and craft concise messaging that motivates recipients to make contact, optimizing campaign effectiveness.
Want to learn how to run call ads on Facebook? In this video, we'll show you step-by-step how to set up call now ads on Facebook to drive more leads and conversions for your business. Want more phone calls directly from Facebook ads? In this video, you’ll learn how to run call ads on Facebook using Meta Ads Manager to get direct customer calls for your business. ✅ What you’ll learn: What are Facebook Call Ads and how they work How to create call ads using Meta Ads Manager Best campaign objective for call ads Targeting and budget tips for better call results Perfect for local businesses, service providers, and marketers who want more direct leads through phone calls. 0:00 Introduction – Call Ads in Meta Ads 0:04 What You Will Learn in This Video 0:09 Open Meta Ads Manager 0:14 Click on Create Campaign 0:18 Select Traffic Objective (For Call Ads) 0:27 Choose Manual Traffic Campaign 0:37 Campaign Naming (For Reference Only) 0:50 Budget Setup (Ad Set Level vs Campaign Level) 1:07 Turn Off Budget Sharing & A/B Testing 1:15 Special Ad Category Explained 1:24 Move to Ad Set Level 1:28 Rename Ad Set 1:43 Select Conversion Location (Calls) 2:01 Set Daily Budget 2:16 Schedule Start & End Date 2:32 Budget Scheduling (Skip for Now) 2:45 Location Targeting & Radius Setup 3:09 Age Selection & Audience Settings 3:26 Advantage+ Audience Explained 3:38 Set Target Audience (Age, Gender) 3:57 Detailed Targeting (Small Business Owners Example) 4:34 Manual Placement Strategy 4:48 Why Avoid Stories & Reels for 1:1 Creative 5:08 Select Feed Placement Only 5:15 Avoid Instagram Explore Home Placement 5:41 Move to Ad Creative Level 6:02 Ad Naming & Setup 6:14 Create Ad vs Existing Post 6:33 Select Single Image Format 6:46 Add Phone Number for Call Ads 6:58 Upload Ad Creative 7:20 Add Primary Text & Caption 7:37 Add Call Description (Optional) 7:44 Create Headline 7:53 Final Ad Preview 7:56 Publish Campaign (Basic Setup) 8:03 Important Tip – Placement & Creative Size 8:30 Method 1 – Duplicate Ad Set for Stories & Reels 9:01 Rename Ad Set (Stories/Reels) 9:08 Change Placement to Stories & Reels Only 9:24 Upload 9:16 Creative 9:48 Final Setup for Multiple Ad Sets 9:53 Important Publishing Tip (Campaign Level) 10:42 Method 2 – Single Ad Set (Advanced Method) 11:13 Select Multiple Placements Together 11:21 Edit Creative for Different Placements 11:48 Fix Black Bars Issue (Resize Creative) 12:06 Feed vs Stories Creative Preview 12:23 Final Campaign Ready 12:42 Publish Campaign (All Levels) 13:07 Alternative Publish Method Explained 13:17 Conclusion – Run Call Ads Successfully
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