How to create custom audience using Phone Numbers in Facebook Ads Manager?

1,560 views · 24 Jan 2026

Digital Bikana

Using phone numbers to create custom audiences in Facebook Ads Manager enables businesses to target ads to specific groups of customers or leads. This approach helps advertisers reach people who have already interacted with their brand, making campaigns more precise and potentially more effective. It’s essential to ensure that the phone numbers are collected and used in compliance with privacy regulations and Facebook’s policies to maintain trust and avoid penalties.

Description

Learn how to create a custom audience using phone numbers in Facebook Ads Manager in this tutorial. We'll show you step-by-step how to upload phone numbers and create a targeted audience for your Facebook ads. Want to retarget your existing customers on Facebook using their phone numbers? In this video, you’ll learn how to create a Custom Audience in Facebook Ads Manager by uploading phone numbers safely and correctly. ✅ What you’ll learn: How to create Custom Audience using phone numbers Correct phone number format for Facebook audience upload How Facebook matches customer data securely Best use cases for phone number–based audiences Perfect for advertisers, business owners, and marketers who want better targeting and higher ad conversions.

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