Creating a custom audience from video views in Facebook Ads Manager lets advertisers reach people who have watched specific videos on their platforms. This method targets users who have demonstrated engagement by watching content, making retargeting more precise. Selecting appropriate video view durations, such as 25%, 50%, or 75%, can help focus on highly engaged viewers for more effective ad campaigns.
Learn how to create a custom audience of Video Views in Facebook Ads Manager in this step-by-step tutorial. Reach those who have watched your ads with targeted campaigns! Want to retarget people who watched your Facebook or Instagram videos? In this video, you’ll learn how to create a custom audience of video views in Facebook Ads Manager to run effective retargeting ads and improve conversions. ✅ What you’ll learn: What is a Video Views Custom Audience How to create a video views audience in Facebook Ads Manager How to choose video watch percentages and time duration Best use cases for video retargeting campaigns Perfect for marketers, business owners, and beginners who want better results from Meta Ads. 0:00 Introduction – Video Views Custom Audience 0:05 What is Video View Custom Audience 0:12 Open Audience Section in Ads Manager 0:20 Step-by-Step: Create Custom Audience 0:30 Select Video as Data Source 0:40 Engagement Options Explained (3s, 10s, % Views) 0:55 Why 3-Second Audience is Not Effective 1:10 Choosing Better Engagement Duration 1:25 Strategy: Use Informational Video First 1:45 Awareness Campaign Example 2:05 How Audience Interest Works 2:25 Understanding Viewer Behavior 2:45 Why 50% View Audience is Powerful 3:10 Filtering High-Intent Users 3:30 Retargeting Strategy Using Video Views 4:00 Selecting Videos for Audience Creation 4:20 Facebook vs Instagram Video Source 4:40 Using Ad Videos (Not Posted Content) 5:00 Audience Retention Duration (15–30 Days) 5:25 How Audience Auto Updates 5:45 Naming & Creating Audience 6:00 Audience Populating (24–48 Hours) 6:15 Final Strategy for High-Converting Retargeting
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