Digital Bikana blog
Try each exercise on a real website, ad campaign or content project.
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Artificial intelligence is changing how businesses create content, develop websites, communicate with customers, and manage their online reputation. From translating website content to generating code and answering questions about companies, AI tools
Avinash Pareek · 2026-10-15
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When it comes to digital marketing, one question I frequently come across is: SEO vs PPC—which one is better for growing a business? My answer is simple: Why choose only one? With more than 15 years of experience in digital marketing, I believe SEO a
Avinash Pareek · 2026-10-15
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SEO is not dead. Search is changing. For years, businesses have focused on ranking higher on Google, attracting organic traffic, and converting visitors into customers. Today, however, people are also turning to AI-powered tools such as ChatGPT, Goog
Avinash Pareek · 2026-10-14
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SEO
Use search results to decide what your page should help readers do.
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Google Ads
Connect each ad group to a landing page with the same offer.
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Content
Build an outline around a decision your reader needs to make.
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Analytics
Trace what happens between the first enquiry and a sale.
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SEO
Check the details customers need before calling or visiting.
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Video
Plan the offer, footage and next step before you edit.
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